Why evangelism is always non-negotiable

Church Times – U.K.

It must be a priority for every Christian, argues Chris Russell

Click to enlarge

A FRIEND told me recently of his new job title: “Evangelist for Microsoft 360 Azure”. “They actually call you that?” I asked.

“Yes, business cards and everything. You see, Microsoft Azure truly is good news because it transforms . . .”

I will spare you the rest of the conversation. But why is it that Microsoft is happy to use the concept of evangelism corporately, but people in the Church shy away from it, as if they might come out in a rash? My guess is that there are many reasons for this – some fairly understandable. I would like to make the case for it to take its place front and centre in the Church.

THE Archbishop of Canterbury has three priorities for his ministry: prayer, and the renewal of the religious life; reconciliation; and evangelism and witness. When Archbishop Welby first talked about appointing an Adviser for Evangelism and Witness, he explained the reason for using the “e-word”.

It was not simply because the term “mission” has – wonderfully in many ways – become the watch-word for everything we do in the Church, and as a concept has grown so large as to be ungraspable as a priority. Nor was it to give privilege to one church tradition above another. Evangelism is not, and will not be allowed to be, the preserve of Evangelicals: it is far too important for that. No, the reason for using the word “evangelism” is because it is a particularly Christian word: Jesus, we are told, arrived proclaiming the Good News.

IT IS a relief that the cliché “Preach the gospel at all times: where necessary, use words” has ceased to do the rounds. At least, I hope it has – not just because there is no record that St Francis ever said it, but because, even if he did, it is just wrong: to proclaim the gospel is to use words. As T. S. Eliot’s character Sweeney says: “I’ve gotta use words when I talk to you.”

We see this reflected in the first of the Anglican Five Marks of Mission: “To proclaim the Good News of the Kingdom”. Of course, to be believed, our life, personally and corporately, has to bear faithful witness. As Lesslie Newbigin said: “The Church is the hermeneutic of the gospel”: the church community is the context in which the gospel message is best understood.

Yet a commitment to evangelism is to a deliberate setting forth, a holding out, and declaring of the good news of Jesus Christ. Of course, we desire a response – as every call of God does. But the gospel is proclaimed primarily as an announcement of the action and intention of God.

In the first sermon in Acts, Peter proclaims what God has done in Christ Jesus. He finishes, and the question comes: “What shall we do?” It is then that he invites their response: “Repent and be baptised.”

EVANGELISM is the discipline of not keeping the good news to ourselves. There is no better news for anybody, anywhere, than who God is for us in Jesus Christ – in whom God has chosen to be for all people. In his life, his teaching, his death, and his resurrection, God has chosen to love, call, suffer, die, rise, and open the Kingdom of God for each person. God desires each one to live in the joy of this grace.

So many people are living with no knowledge of what God has done for them. And yet the difference would be transformative if this “took”; if this was effectual in human lives. The beauty of this gospel captivates our lives and sets us free.

Evangelism is not a recruitment drive. It is not done for fear that nobody will be in the Church in a generation’s time, or as a solution to financing crumbling buildings or crumbling clergy. It is our response to what God has done.

THIS message is about the person of Jesus Christ: so it is always personal, always loving, always gracious, and always particular. It is not some package to be delivered, like some dusty just-add-water powder. As it is Jesus Christ we are setting forth, the words always are spoken in a specific tongue, at a specific time, with a specific accent, and a particular dialect.

Evangelism requires listening and proclamation, reception and gift, the theologian Luke Bretherton writes. “We cannot presume to know what needs to be said and done with these people, in this place, at this time, if they are to truly hear and dwell within the gospel.”

The setting forth is essential. People cannot know the glad tidings unless God’s community shares them. The gospel is not something we already know: it is new knowledge that cannot be known unless it is borne witness to. To hear, respond, and follow Jesus Christ is the best thing that anyone can do with his or her life. The Church exists as the bearer and performer of this good news. The Holy Spirit forms us in, through, and for this.

A DIOCESAN bishop told me recently about a congregation that had decided that it was not “called” to evangelism at that particular time, but would reconsider it in five years.

“Why do they think it’s an option?” he asked. “If they had decided they weren’t called to worship, they would have expected me to turn up on the door the next day insisting that, because they were a Christian church, this wasn’t an option for them. Why do we not grasp that evangelism is a non-negotiable?”

Like my business friend, I am an evangelist. But if Microsoft is out there proclaiming cloud computing’s potential to improve our lives, imagine how transformative the good news of Jesus Christ would be, if each of us was sharing it with those we met – whatever that meant in each different encounter, and even if it was clunky, and the words did not come out perfectly – because we knew that sharing Jesus was at the very core of following him.

The truth is that our news is too good to keep to ourselves – and the adventure of discovering how we most faithfully do that is an amazing one.


Canon Chris Russell is the Vicar of St Laurence’s, Reading, and the Archbishop of Canterbury’s Adviser for Evangelism and Witness.

The Archbishops’ Evangelism Task Group has published resources for churches to pray for evangelism at Pentecost at http://www.usewords.org.


This article in this week’s ‘Church Times, by Canon Chris Russell has a lot going for it. However, I would question the opinion he expresses in this paragraph:

” It is a relief that the cliché “Preach the gospel at all times: where necessary, use words” has ceased to do the rounds. At least, I hope it has – not just because there is no record that St Francis ever said it, but because, even if he did, it is just wrong: to proclaim the gospel is to use words. As T. S. Eliot’s character Sweeney says: “I’ve gotta use words when I talk to you.”

On the face of it, this might be deemed to be true – especially when we are in the mode of celebrating the amazing ‘Gift of Tongues’ at Pentecost, when the disciples were able to preach the Gospel to an eclectic crowd of both Jews and Gentiles in Jerusalem, convincing them of the truth of the Evangel – the Good News of the Love of God in Christ for all people – irrespective of tribe, nation or language. However, that special occasion aside (when the ‘Gift of Ears’ (hearing) might also have been used in the operation), I believe that in some situations, the mere preaching of the word may not be enough. We have to back up words with action.

Remember the words of Eliza Doolittle, in ‘My Fair Lady’ – the musical version of the G.B.Shaw ‘Pygmalion’?: “Words, words, I’m sick of words; don’t speak of love, show me!”

If the Church does not back up its preaching of the Good News with practical, loving action and service of the world for which Christ died; how can we expect them to believe our message? When the Church preaches ” the great of love of God as revealed in the Son” , while yet showing indifference to the suffering of the marginalized, abused and neglected, we are in great danger of being dismissed as no longer relevant.

Father Ron Smith, Christchurch, New Zealand


About kiwianglo

Retired Anglican priest, living in Christchurch, New Zealand. Ardent supporter of LGBT Community, and blogger on 'Thinking Anglicans UK' site. Theology: liberal, Anglo-Catholic & traditional. regarding each person as a unique expression of Christ, and therefore lovable.
This entry was posted in Uncategorized and tagged . Bookmark the permalink.

5 Responses to Why evangelism is always non-negotiable

  1. davidearle says:

    I agree with your comment. If you take the analogy of the technology evangelist, their evangelism is only as good as their technology. So the customer doesn’t want to hear a whole lot of tech-speak, but rather wants to know “how will this benefit me?” and see the example of how it has benefited other people. The best advert for new technology is showing it working in action.
    So with faith, if it is only words (no matter how sincere) then that is not enough.

    • davidearle says:

      and having looked at the usewords.org website – it has some interesting ideas on prayer – but fails so far on providing any advice on the key matter of how we communicate our faith to others – in words or actions. Hmmm.

  2. kiwianglo says:

    Well-spotted David. In old age I have decided that we need to try to be ‘alter Christus’, bringing the love of God to others – in whatever way we can. I don’t always succeed, but am trying (some will say ‘ very trying – at times).

    • Trevor Crichton says:

      Fr. Ron: Are you aware that David Virtue is “blocking” comments by Anglo-Catholics because he feels that they are undermining his online ministry? Several of us can no longer make comments to his correspondants’ articles.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s